Lead Management leverages the value of your leads and inquiries to generate more revenue and ROI. Most lead generation programs do not fail to generate demand but rather fail to capture and manage that demand until it becomes genuine opportunities that convert into sales. In fact, 80% of early stage leads that are poorly managed often end up lost, ignored or discarded.
Too much time and money is spent on generating leads only to have them neglected. Lead Management is the process that consolidates leads and inquiries from all sources, then qualifies, nurtures and converts them into sales-ready leads is necessary for maximizing your investment in lead generation.